Victory is in sight! Donate Today!
The growing consumer and food industry rejection of GMOs has not been random or accidental—it has been engineered. IRT has been a leading force in the coalition that has made this happen.
Based on our experience in motivating people to avoid GMOs, we know exactly what to say, who to say it to, and how to say it, in order to drive the complete tipping point.
I invite you to help us achieve the tipping point and eliminate GMOs from our food supply by making a financial contribution to our efforts. Your one-time gift or monthly commitment will make the critical difference!
Jeffrey Smith, Founder
- Victory is in sight! Donate Today!
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Before the FDA decided to allow GMOs into food without labeling, FDA scientists had repeatedly warned that GM foods can create unpredictable, hard-to-detect side effects, including allergies, toxins, new diseases, and nutritional problems. They urged long-term safety studies, but were ignored.
THE CAMPAIGN FOR HEALTHIER EATING IN AMERICA
Our goal is to stop the genetic engineering of our food supply.
Although the introduction of genetically modified organisms (GMOs) may be one of the most dangerous health and environmental problems we face, it can be one of the easiest of the battles to win. The key is found in the tipping point, whereby a small number of individuals can move the market, forcing GMOs out of our nation’s food supply.
Even a small percentage of shoppers avoiding genetically modified (GM) brands is enough to trigger an industry-wide cleanout. It’s been done before! The Europe Union reached a consumer- driven tipping point in April 1999 and within a single week, virtually all major manufacturers publicly committed to stop using GM ingredients in their European brands. This has kept GMOs out of food in the EU, in spite of government approvals. Similarly, consumer concern about possible links to cancer forced Wal-Mart, Starbucks, Kroger, Dannon, Yoplait and most of the 100 top US dairies to remove products from cows treated with genetically modified recombinant bovine growth hormone (rbGH or rbST).
It’s time to turn GMOs into a marketing liability and reach the tipping point against all GM ingredients.Our Campaign For Healthier Eating in America educates the public about the documented health risks of genetically modified organisms (GMOs) with our GMO Health Risks brochure and provides a simple way for shoppers to find healthier non-GMO choices at the market with our Non-GMO Shopping Guide.
Already, 87 million consumers in the United States believe that genetically modified (GM) foods aren’t safe and 159 million say they would avoid GMOs if given a choice. Biotech companies knew this, which is why they went to such great lengths to avoid having them labeled. By educating health-conscious shoppers about GM food dangers and providing clear choices, brands without GM ingredients will have the clear advantage. As millions switch to healthier brand choices based on GMO content, it is just a matter of time before the food industry responds.
The critical number to reach the tipping point in the US could be as little as 5% - 15 million people or 5.6 million US households—simply switching brands to avoid GMOs as they shop. In 2009 Non-GMO labels became the fastest growing store label. And, everyday, more people are getting the facts, joining the Campaign, and buying Non-GMO. We’ve created the Non-GMO Shopping Guide online and the “ShopNoGMO” iPhone App free at the iTunes App store. Retail stores nationwide are displaying our Non-GMO Education Centers filled with books, DVDs, and free brochures that drive home the message that “Healthy eating starts with no GMOs.”
Our Campaign has reached out nationwide to health conscious Consumers, Parents, Schools, Chefs, Healthcare Practitioners, Environmental and Faith-based Groups, and Food Manufacturers who are receptive to our message. Each of these groups alone is potentially large enough to achieve the tipping point of consumer rejection of GMOs in our entire US food supply. We welcome you (and your organization) to join us; we have a wide range of campaign materials on this website to help you efforts.
Our Action Tool Kit will lead you through the steps you can take to engage your community, helping build the Campaign’s momentum by focusing the purchasing power of health-conscious shoppers like yourself.
Together, we can reach the tipping point and push GMOs out of the entire food supply, protecting our health and the health of future generations.
If you have never heard about genetically modified organisms(GMOs), you may not know that they may be one of the most dangerous health and environmental problems we face. Animal studies show GMOs cause immune and insulin problems,organ damage, gastrointestinal dysfunction, accelerated aging, and higher death rates. Those risks have lead The American Academy of Environmental Medicine to ask physicians to advise all patients to avoid GM foods.The Campaign’s goal is push GMOs out of the entire food supply, protecting our health and the health of future generations.
The key is creating a tipping point where a sufficient number of shoppers in the US avoid GM ingredients, and force major food companies to stop using them. We’ve already seen a tipping point in the use of genetically engineered bovine growth hormone (rbGH or rbST) in the U.S. Consumer concerns forced Wal-Mart, Starbucks, Kroger, Dannon, Yoplait and most of the 100 top US dairies to remove products from cows treated with rbGH or rbST. It’s time to turn GMOs into a marketing liability and reach the tipping point against all GM ingredients.
Help Push GMOs Out of the Food Supply
Start eating healthier now! Use the Non-GMO Shopping Guide to eliminate GMOs from your diet. Buy non-GMO and organic food products and ask your local store managers to carry non-GMO products.
Join the Campaign!
Become a member (it’s free!)…and be a part of the Non-GMO tipping point. Keep current on the issues with our e-newsletter Spilling the Beans.
Get the Facts…about the health risks of GMOs and how to avoid them. Quickly become an “expert” on GMOs by using the information provided here.
Involve Others by Taking Local Action
Spread the Word…to friends and family members. Help others learn how to avoid GMOS.
Engage Your Community
Use the Campaign materials and Action Tool Kits at our website to engage your community and create a buzz on this issue:
- Send this information through your social media networks
- Distribute Non-GMO educational materials at events
- Organize a house party to show one of our DVDs
- Inspire restaurants to offer non-GM food
- Get other organizations involved
- Meet with others to form a local action group
By working together, we can reach the tipping point of consumer rejection and Make It Happen!
Questions? Click here to contact us.
Remember to Sign the Petition to President Obama for meaningful GMO labeling!