87 million consumers in the United States think that genetically modified (GM) foods aren't safe, but find it difficult to avoid them because the US does not require food companies to label genetically modified ingredients (GMOs).

In response to this problem, IRT launched The Campaign For Healthier Eating in America in 2008, to help educate the public on the documented Health Risks of GMOs and make it easy for shoppers to find healthy non-GMO brand choices with the Non-GMO Shopping Guide.

We're winning the battle against GM hormones in milk.

As the natural foods retailers addressed the issue of genetically engineered bovine growth hormone (rbGH or rbST) in dairy products they began by educating shoppers on the health dangers associated with rbGH. At the same time, they made certain that rbGH-free brands were readily available in their stores.

As public concern reached a tipping point and shoppers stopped buying genetically modified dairy products, food manufacturers responded. Over the last three years, Wal-Mart, Starbucks, Kroger, Dannon and Yoplait and over half of the 100 top dairies have removed their rbGH products. Consumers are still at the top of the food chain!

Our goal is to stop the genetic engineering of our entire food supply.

In 2009, the biotech industry introduced GM beet sugar as another step in its march to genetically engineer our remaining non-GMO food supply. GM sugar has joined the current list of ingredients derived from the four major GM crops (soy, corn, canola and cotton) found in 60-70% of foods in US supermarkets.

But, every day, more people are getting the facts, joining the Campaign, and buying Non-GMO using our guides & brochures. Download the Campaign's Action Tool Kit. We've made it easy to spread the word about the health risks of eating GMOs. Once the risks are understood, it's not hard to see why it's important to spend our food dollars on healthy non-GMO brands!

Consumers control the future of food.

The stakes are high, but consumers inevitably control the outcome. We saw that a small percentage of shoppers avoiding GM brands was enough to trigger a dairy industry cleanout of bovine growth hormone (rbGH and rbST). A consumer driven tipping point a decade ago has kept GMOs out of the European Union food supply in spite of government approvals. The estimated critical number for a US tipping point is as little as 15 million health conscious shoppers choosing non-GMO brands.

Together, we can make it happen!

Please join us. Use our Non-GMO Shopping Guide when you write out your shopping list. Download a PDF of the guide for free or order the print version for your pocket or purse when you shop. Download our free mobile App for the iPhone, ShopNoGMO and take it with you wherever you go. Use the 'Dine Out Non-GMO' information in our guides to help you find non-GMO choices in restaurants.

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